The Impact of Supply Chain and Logistics “Digitalization on Customer Satisfaction in international E-Commerce Retelling”

Abstract

E-commerce has revolutionized consumer purchasing experiences and try thing consumers access options to a greater selection of international products because of the swift expansion of international retail. The development of supply in and logistics technologies is mostly the reason Effective supply chain and logistics management are essential for international e-commerce retailers and SMEs to fulfill high customer expectations and stay competitive in today's global economy, in addition, the impact of SC and logistics technologies on customer satisfaction is not clear in international e-commerce retelling context. The study used a review of the literature and an electronic customer survey, to identify critical aspects that affect customer satisfaction and offer suggestions to international e-commerce retailers for supporting their supply chain and logistical operations.