MAHAM RAO; WAQAR YOUNAS*; MUHAMMAD FAROOQ; MUHAMMAD HASSAAN; SHAN ZULFIQAR. The Influence of Brand Authenticity on Consumer Buying Behavior in Social Media Marketing. Dialogue Social Science Review (DSSR), [S. l.], v. 3, n. 8, p. 230–241, 2025. Disponível em: https://dialoguessr.com/index.php/2/article/view/828. Acesso em: 17 aug. 2025.